Our Brands

We Are The Sound Organisation

Founded in 1995 in Dallas, Texas, The Sound Organisation has always prided itself on its customer service, financial security and reliable on-time supply. Set up originally to import audiophile furniture from the UK, TSO has since established itself as one of the premier suppliers of high performance European Hi-Fi equipment to America's best retailers.




Chord Cable Co

Chord’s high value audio/video cables are designed to improve the sound of your music and film system. Designed to work exceptionally well with British HiFi, they'll improve the performance of equipment from all over the world. Founded in the early 1980s, the UK-based Chord Company always built their cables to achieve the highest level of performance at the lowest price. The Chord Company offers Analog, Digital, USB, HDMI, Ethernet interconnects and speaker cables ranging from $100 to $6,000.


Chord Electronics

Chord Electronics first took flight from the aviation world, where engineering without limits means uncompromising standards. This concept designed by owner John Franks helped shape our philosophy since the company’s inception. Our first amplifiers were supplied to the BBC, followed by world-leading studios including Abbey Road, Sony Music and later, The Royal Opera House. Now, we apply proprietary technologies to all of our products and deliver studio-grade audio performance across the entire range.



A discussion of UK speaker makers is hardly complete without including ProAc. Unabashedly building premium speakers for the connoisseurs of music, they don't chase technology for technology's sake. Top-notch construction, bespoke drive units and a concern for fine tuning bring about a sound of exceptional clarity and musical enjoyment. Traditional speakers range from $2,200-$45,000 per pair.



Rega's unique personality and adherence to core engineering philosophies have made their products a mainstay of music listeners for the last 40+ years. Value-oriented and hand-built in the UK, Rega has a great array of electronics, pre-amps, amplifiers, speakers, cartridges and the world’s best-selling audiophile turntables: the Planar series. Prices range from $475 to $50,000 for the legendary Naiad.


Why choose us

In a sea of choice, it's easy to lose your way. As an audio equipment retailer, your clients trust your opinions and expertise to create the in-home audio and video entertainment experience of their dreams. The Sound Organisation is here to help you make those dreams come true.

Having a reliable vendor partner in the industry is your key to providing the best service for your customers while maintaining the margin you need to be successful. With the product capacity to stay on top of new trends and partnerships with protected brands that deliver consistently high net margin, The Sound Organisation can offer you unparalleled potential for growth while at the same time offering prompt service to you and those you serve.

At The Sound Organisation, we have made it our core business tenet to create win/win relationships amongst all our stakeholders. Period.

If this sounds like your philosophy too, we invite you to reach out to us so we can discuss how we can utilize our strengths together to achieve your goals.

Where are we

Located in Dallas-Fort Worth, Texas, The Sound Organisation is so centrally located that our shipments only take roughly 3 days from our warehouse to most places in the contiguous United States along with 2 regional offices in VT & CO. & our Texas based fully stocked warehouse and frequent incoming shipments from our manufacturers means nothing is too far away when you partner with The Sound Organisation.

Who We Serve

We are an importer/distributor supplying the finest audio stores across the United States. We specialize in top-tier European brands that have led our industry since the 60's and 70's. We service every product we sell, as well as market and advertise our products to build consumer demand for our retail partners. At The Sound Organisation, personal and corporate integrity are our foundational relationship principles. If this resonates with your core beliefs and you need superb audio brands that are well supported by knowledgeable people who are passionate about our craft, we invite you to visit our main website for a closer look.

Click here to contact a SoundOrg representative.