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The Sound Organisation Grows North American Sales Team and Enters Canadian Hi-Fi Market with Chord Electronics

Posted by The Sound Organisation on Jul 1st 2020

ARLINGTON, TX — July 1st, 2020 — The Sound Organisation, the US importer and distributor for many high-end audio equipment manufacturers from the United Kingdom, today announced the hiring of three new regional sales managers operating in Canada. In today's global marketplace, clear communication between businesses and consumers is essential. The Sound Organisation is fortunate to have knowledgeable Canadian Hi-Fi authorities representing the distribution and service of Chord Electronics.

Joining The Sound Organisation’s Canadian division are three well-known Hi-Fi industry veterans formerly from Plurison. All three have decades of experience with the finest audio manufacturers from the United Kingdom including Rega Research, Chord Electronics, dCS, SME, and Proac Loudspeakers.

  • Arthur Cuth will be serving Ontario and Manitoba
  • John Tan will be serving British Columbia, Alberta, and Saskatchewan
  • Jonathan St. Denis will be serving Quebec and Eastern provinces, as well as Ottawa

Joining them in the role of sales coordinator is John Bevier—another former Plurison employee—who will work closely with the U.S. and Canadian Teams.

“Expanding our team with locals who know the product and market was important to us and in line with our values as an international cooperation,” stated President of The Sound Organisation Stephen Daniels, himself a UK-native. “We have team members from Scotland, Colorado, Vermont, and elsewhere, so it’s only right that we grow our team with the finest audio professionals across Canada!”

Initial retailer orders will be handled through The Sound Organisation’s Texas-based warehouse. Once manufacturing is fully restored from the disruption of the world-wide pandemic, Canadian orders will be fulfilled from a Montreal-based center. Future plans include a second Sound Organisation facility with warehouse space, order fulfillment, equipment repairs, retailer training and listening rooms.

At this time, The Sound Organisation will handle distribution of Chord Electronics in the Canadian market. The Sound Organisation staff will be reaching out and onboarding current Chord Electronics retailers across Canada. Those interested in selling Chord Electronics equipment are encouraged to learn more at or contact the regional sales manager for your province.

ABOUT THE SOUND ORGANISATION: Based in Arlington, Texas, The Sound Organisation is the importer of record for some of the most well-known brands in audio equipment. The Sound Organisation has been dedicated to discovering and providing unique audio products for over two decades in order to guide music and imagination into your home, your life and your soul.